User experience is essentially the art of designing and building websites from a user-perspective, fully taking into account the way in which users behave when they interact with your site.

Better user experience means better business…

In the past, both designers and coders have been accused of not really caring about users, focusing instead on their own preferences and ideas without concerning themselves with the users of the site, how they behave, and how they feel about the user experience.

User-experience concerns that can be overlooked:

Does the first impression of your site grab the attention of your intended users?
Do they go deeper into the site or navigate immediately away from your landing page?
How easy it is for your users to find the information they need?
How clearly does your site convey the service on offer?
How effective is the design, navigation in encouraging your user to take a desired course of action?
How frustrating or easy is it for the user when they do take the desired action?

I can help you solve these problems and give your users a great experience. With larger sites I can facilitate formal user testing during the early development stages (for example, using wire-frame prototypes, eye-tracking and multi-scenario testing) to ensure your site delivers the required user experiences. On smaller jobs, there are low-cost ways in which users can be brought into the design process to provide invaluable user feedback.

Keeping on track with your users

I will also provide the capability to interpret the results of the user testing once the site is live or in a pilot phase by the use of Web Analytics, such as Google Analytics, which can provide crucial insight about how your website is being used and offers additional opportunities to further improve the user experience.