Training Company Newsletter. The objective was to reach a target audience of around 4000 subscribers, informing them of special, time-limited offers. The newsletter was sent out three times, each time achieving the desired conversion rate.
The newsletter was delivered using a bespoke email campaign system I developed, personalised to each subscriber and with all click-throughs tracked with a unique ID. It was very successful in winning business for the company, and also generating repeat sales.
I created the email campaign software, the html newsletter design, all graphics, copy and layout.
The campaign manager software was developed by myself using a combination of SQL Server, a web database front-end and Outlook Software. All email addresses were managed independently and every single email sent out was individually tracked with history stored to prevent duplicate/unwanted emailings.
Subscriptions and opt-outs are all managed and fully-responsive to recipient requests to be removed from/added to the list or have their details updated.
The campaign manger software. A comprehensive solution to target, attract and covert new business.
Detail from the newsletter, with course details and call to action.
Detail from the newsletter, customer testimonials to give confidence and encourage bookings.
Please get in touch for more information about how I can help you with your next email campaign.
